Property Industry

Estate Agent Tips

Profit Or Loss?

Whatever industry you’re in, making a profit or loss is a crucial aspect of keeping your business afloat, as well as a potential factor in the growth of your company. We appreciate that making a profit can be extremely difficult at this competitive time and we urge letting agents and landlords to follow our simple advice when it comes to profit. Establish Your USP Establishing your USP as a property professional is key. It’s important to think outside the box when creating your USP, be creative and establish a brand people can identify with, as this can decide whether your agency fails or continues to thrive in the market. Make your agency more than a business than rent’s houses to tenants, give them a reason to use your services by offering them something no other agent can offer, such as a reward scheme or a personalised lettings approach. Research Your …

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Prop Tech

VTUK Round Table: Online Vs High Street Agents

On 3rd July 2014, a selection of high street and online estate agency representatives gathered to debate their respective business models at a Round Table held by award winning property software provider, VTUK and chaired by Property Industry Eye editor, Rosalind Renshaw. The debate begun with a question to the online agents on why they think their services are better than that of traditional agency. Adam Day of was the first to answer, saying that the no sale, no fee model leads to vendors who are not serious about selling their house, and highlighted that people expect to have an online experience – “we have a fully automated back-end system which most high street agents simply don’t have.” Russell Quirk of eMoov, added: “We’re an online agency that acts in a traditional way. The public perception is that traditional agency service levels are poor, and the service needs to …

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