Property Marketing

Property Marketing

How To Master The Garden

When it comes to a viewing, mastering how your garden looks is crucial, especially if your property holds a lot of land. Whether it’s the front lawn or back lawn considering how you present the garden to potential buyers could be crucial to selling the property at its highest price. Mowing The Lawn When you mow the lawn ensure it’s a dry day, this will allow you to cut the grass more efficiently. To make the garden look even more presentable, think about hiring a gardener to mow the lawn professionally with the sellers permission. If you’re considering drone photography, this is especially important as you’ll be showcasing the garden much more. Cleanliness Most importantly, ensure the garden is free from litter. If there are any plant pots, make sure soil hasn’t spilled over the edge of them. If the plant pots have moved recently and the grass has died, …

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Property Marketing

Is Your Team Social?

Think how your team comes across on social media. Firstly, your Facebook page gives you the opportunity to showcase every staff member by adding them as team members. They’ll then appear in the “About” section of your page, giving your brand a personal touch. As well as this, get each staff member to contribute to your Facebook marketing on a daily basis by posting relevant information about your brand, the current property market or the local community. Facebook isn’t the only platform you can showcase your team, Instagram also allows you to show your human side. Think about creating individual Instagram accounts for your staff to post images and videos on. Encourage them to film LIVE videos when they’re about to view a property or take part in an activity related to your business. When it comes to thinking of new and innovative content, get all your team involved in …

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Property Marketing

Where Do You Get Property News?

How do you receive your news? Whether it’s Facebook, Twitter, LinkedIn, YouTube, Instagram, VTUK’s blog, Property Industry Eye, Estate Agent or Letting Agent Today, The Negotiator, Google or your local newspaper, receiving instant updates about the industry and your community is key. Should it be the latest industry compliance, breaking property news, news about a particular event happening in the community or simply the latest social media updates, you and your staff should be up to date. Our Openview software can help you and your staff get in know by creating your agency it’s very own RSS feed. Openview’s RSS feed will then deliver the latest, breaking news instantly to you via it’s interface, allowing you to deliver it straight back to your customers. Find out more about Openview’s RSS feed, call 0800 328 0460, email info@vtuk.com or visit vtuk.com.

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Property Marketing

Think About SMS?

Ever felt that painful feeling when you leave your phone at home? We asked this question to our tribe, they said it was like losing part of them. With this in mind, shouldn’t agents be thinking of SMS within their marketing strategy. With mobiles being directly in our eyesight, sending a direct SMS to your landlord or tenant is almost certainly likely to be read. According to recent statistics, 98% of SMS messages are opened compared to just 2% of emails. That’s not all, the average person takes 90 seconds to respond to a SMS message compared to 90 minutes with an email. Plus, SMS is much cheaper than sending a letter so will significantly reduce your costs. Whilst SMS is certainly a powerful way to market your agency, mobiles also provide you with a variety of ways to communicate with clients. Apps such as WhatsApp allow you to send …

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