Innovation

Estate Agent Tips

Who’s Going “BANG”?

Going BANG? We’ve put a list together of things you can do to ensure your letting or estate agency has that extra snap, crackle and pop, whilst also utilising our Openview property software to enhance your marketing. 1 Offer Online As well as offering a traditional high street service, adapt your agency to online. Launch your own online affiliate brand using Openview Online which can run alongside your traditional agency. Advertise your online brand in your office window and in the window of your website. This will increase your visibility online, whilst give new clients a choice of using you or your online affiliate, giving them no reason not to approach you. 2 Get On TV Whether it’s Homes Under The Hammer, Location, Location, Location or Grand Designs, look out for TV opportunities. This June, Curve Media are looking for family run estate agents to take part in a new …

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Business Growth

Your Success Checklist

We’ve put together a checklist of questions you should be asking yourself as an agent. When it comes to acquiring new landlords, defining your business strategy is key. Our checklist has everything you need to plan for success and is exclusive for our Openview users. Download the checklist on our Facebook group designed exclusively for our Openview and VTUK users, calling 0800 328 0460 or emailing info@vtuk.com.

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Lettings Tips

How To Find New Landlords

How do you find new landlords? Whether it’s on the phone, using prop tech such as Openview or just by simply asking, we’ve put together a useful guide. 1 On The Phone Talking directly to landlords is often the best way to make new business. Maximise your chances of receiving a referral by delivering exceptional service via phone. Ensure your staff are fully trained on your phone system, allowing them to deliver outstanding service. 2 Data Your database is full of hidden opportunities. Think outside the box and treat your clients as individuals with the potential to be managing a property you didn’t know about. Over 505 of landlords have more than one property. 3 Within Your Staff Cold call your own agency and listen to how your staff deal with a call. As well as this, test how your staff deal with portal leads, this will give you an …

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Estate Agent Tips

Profit Or Loss?

Whatever industry you’re in, making a profit or loss is a crucial aspect of keeping your business afloat, as well as a potential factor in the growth of your company. We appreciate that making a profit can be extremely difficult at this competitive time and we urge letting agents and landlords to follow our simple advice when it comes to profit. Establish Your USP Establishing your USP as a property professional is key. It’s important to think outside the box when creating your USP, be creative and establish a brand people can identify with, as this can decide whether your agency fails or continues to thrive in the market. Make your agency more than a business than rent’s houses to tenants, give them a reason to use your services by offering them something no other agent can offer, such as a reward scheme or a personalised lettings approach. Research Your …

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Prop Tech

When’s the best time to innovate?

As we continue into recovery it’s useful to refer to the economic clock which describes four recovery steps. So far we’ve been moving through ‘hesitant and uneven’ recovery where we typically experience one step back for every two forward. As a result, most of us have been noticing the good news/bad news mix in the market. Taking the view that we will ultimately move through recovery, we need to prepare well if we’re to maximise the potential of the next boom. New products and services will be vital, which means innovation must become a priority. But when is the best time to innovate? Do you innovate at the start of a recession? Halfway through? Or at the end? Should you innovate halfway through recovery or at the top of the market? When to innovate? We believe the absolute best time to innovate is right now. At the end of any …

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Property Marketing

Think About SMS?

Ever felt that painful feeling when you leave your phone at home? We asked this question to our tribe, they said it was like losing part of them. With this in mind, shouldn’t agents be thinking of SMS within their marketing strategy. With mobiles being directly in our eyesight, sending a direct SMS to your landlord or tenant is almost certainly likely to be read. According to recent statistics, 98% of SMS messages are opened compared to just 2% of emails. That’s not all, the average person takes 90 seconds to respond to a SMS message compared to 90 minutes with an email. Plus, SMS is much cheaper than sending a letter so will significantly reduce your costs. Whilst SMS is certainly a powerful way to market your agency, mobiles also provide you with a variety of ways to communicate with clients. Apps such as WhatsApp allow you to send …

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Estate Agent Tips

How Are Your Staff Behaving?

The UK property industry has spent 4 years in an economic maelstrom. We came to this before anyone else in the Country, while bankers, lawyers, accountants and UK PLC executives were still popping Cristal and tugging on Cohibas, the Property Guys were heading for the storm shelter and shouting ‘Twister’. No one listened. So that means that 50,000 hard working staff have been facing this onslaught for longer than any combat soldier would be expected to take. Strange analogy maybe but stress comes in many different guises and short term we can all tolerate being on “red alert”, in fact it’s healthy to feel that way, but extend that period and the nasties set in. Whether its combat or Clapham, trawler men or Tewkesbury we need time to rest and reset, or positive pressure becomes stress and that leads to irrational behaviour, depression and even worse. This year my friend …

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Estate Agent Tips

Where’s Your Sweet Spot?

I wanted to explore why some agents fail, some subsist and others truly excel. I thought that this would inevitably end up with innovative management, using intellectual techniques combined with process and best practice, but have in fact found something quite different to be true. Our most successful clients and by successful I am not judging on size but average single branch performance are those who have “Je ne sais quoi”. Yes, it really is that simple. That elusive “something” that makes them different, that gives them appeal and raises them from the competition. Many of the agents that I spoke to felt they had a USP, but the key thing to determine is: Does that USP add value? Is it important to your clients? So for example, I have been told that “our agency is well known for having very experienced, professional staff”. In a survey that we conducted …

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